Business Intelligence

Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Feb 19, 2024 20:02
A new study on sports media predicts that global spending on sports media rights will reach $61bn this year. However, a fragmented media landscape poses dilemmas for brand advertisers at a time when marketers are increasingly reliant on sport for mass reach.
Feb 16, 2024 19:02
Despite the collapse of its $10 billion merger plans with Zee Entertainment Enterprises Ltd (ZEE), Sony Corporation has asserted it is aggressively considering alternative opportunities for its India media and entertainment business.
Feb 15, 2024 17:02
NEW YORK: A 2024 Super Bowl advertising study from behavioral research company Veylinx has determined whether Super Bowl commercials boost consumer demand for the products advertised. The results show that 2024 Super Bowl advertising fueled a 16.4% increase in overall product demand among viewers, with Doritos Dinamita, Michelob Ultra and e.l.f. Halo Glow Liquid Filter outperforming the other brands tested.
Feb 14, 2024 18:02
SEATTLE: Brooks Running, a subsidiary of Berkshire Hathaway, finished 2023 with record revenue growth of $1.2 billion, up 5% year-on-year, and a record 20 million+ units sold. 
Feb 14, 2024 16:02
A total of 4,716 international transfers were completed in men’s football during the 2024 January window, an increase of 0.6% compared to the previous January window, according to FIFA’s International Transfer Snapshot. Total spending on transfer fees hit $1.46 billion in men's football, and a record expenditure of $2.1 million in women's football.
Feb 14, 2024 15:02
Is Zee Entertainment Enterprises Ltd exiting sports? It might well turn out that way? ZEE managing director Punit Goenka, speaking at an investors' call after the network announced its Q3 financial results, has outlined the future course for the Indian media major in the wake of the collapse of its planned $10 billion merger with Culver Max Entertainment (aka Sony Pictures Networks India). 
Feb 13, 2024 16:02
GroupM India has released its annual This Year Next Year (TYNY) report. The overall ad revenue is expected to reach Rs 1,55,386 crore ($18.723 billion) in 2024, growing at 10.2%, with an incremental Rs 14,423 crore compared to 2023.
Feb 08, 2024 20:02
HERZOGENAURACH, Germany: Sports company PUMA has been recognized for leadership in corporate transparency and performance on climate change by global environmental non-profit CDP, securing a place on the annual ‘A List’.
Feb 08, 2024 18:02
HERZOGENAURACH, Germany: Sports company PUMA has appointed Julie Legrand as senior director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s strategic priority to elevate the brand.
Feb 08, 2024 18:02
There is good news bad news for The Walt Disney Company as far as its quarterly earnings, results for which released on Thursday, are concerned. The good news is that media and entertainment behemoth has reported a 27% jump in operating income from all segments – entertainment, sports and experiences.