NEW DELHI: Sevilla FC has recently relaunched its brand and a campaign which aims to strengthen the brand positioning of "Never Surrender".
The campaign features seven examples of Never Surrender as a key to success, The club wanted to focus on great sportsmen and women who, like Sevilla FC, have done their best without ever giving up in the face of the adversities of 2020. All these cases, have filled millions of people with joy and pride, surpassing themselves at every moment and making the impossible come true.