MADRID: From a new initiative created last weekend, LaLiga fans can get a closer and more personalised experience of player celebrations while they are unable to attend matches.
FanCam is a camera installed at both ends of the LaLiga Santander and LaLiga SmartBank grounds, clearly labelled so that LaLiga stars know exactly where to head and where to look when they want to celebrate in front of their fans. The initiative seeks to create a special bond between the players and fans and has already led to some unique and memorable goal celebrations from the last matchday.