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IOC TOP sponsor Samsung has announced new agreements to support competitions for three of the Olympics' newest sports in the lead-up to the Paris 2024 Games.

The collaboration will see Samsung work alongside the World Surf League (WSL), Street League Skateboarding (SLS) and Pro Breaking Tour (PBT) to celebrate the sports of surfing, skateboarding and breaking — and their communities — on the Road to Paris 2024 and beyond.

Nov 08, 2023 17:11
MADRID: PUMA's ongoing partnership with LaLiga, which commenced in the 19/20 season when the German sportswear major took on the role of the official ball supplier for LaLiga EA SPORTS and LaLiga HYPERMOTION, is set to continue from the beginning of the 24/25 season.
Nov 07, 2023 18:11
JOHANNESBURG: Betway SA20 will be teaming up with Castle Lite to bring its unique flavour to the T20 cricket experience in an exclusive partnership for Season 2, which starts on 10 January 2024.  The new partnership will see Castle Lite continue to highlight the lite side of the experience, bringing its innovative and enjoyment-centred approach to the League.
Nov 06, 2023 17:11
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 31 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Nov 03, 2023 03:11
GURUGRAM: NODWIN Gaming has partnered with Intel, Monster, Hyundai, TVS Raider, Opraahfx, BenQ, and ACT for the 4th edition of the gaming and esports media company's digital festival, DreamHack. The three-day celebration of gaming and pop culture, packed with action, cutting-edge technology, and esports marvels kicks off Friday in the city of Nizams, Hyderabad, for a second consecutive year.
Oct 31, 2023 20:10
NEW YORK: The National Basketball Association and Kim Kardashian's Skims brand have struck a multiyear deal that will make Skims the official underwear partner of the NBA, the Women’s National Basketball Association (WNBA) and USA Basketball.
Oct 30, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 23 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 25, 2023 18:10
MUMBAI: TAM Sports has released the TAM Sports-ICC Cricket WC 2023 Advertising Update, based on ICC CW’19 and ICC CW’23. The report is based on the first 15 matches of ICC CW’23 and for all the channels on which matches are telecast. Count of channels during ICC World Cup'23 were 16.        
Oct 25, 2023 17:10
MUMBAI: Betting big on India’s digital growth, especially among Gen Z and young adults, Sunil Chhetri, captain of the Indian football has teamed up with a new audio brand ACwO. 
Oct 18, 2023 09:10
WPP has announced the merger of Wunderman Thompson and VMLY&R. The combined entity will be known as VML and will be the industry’s largest creative company.
Oct 17, 2023 16:10
BENGALURU: The India office of American Pistachios Growers (APG) has announced badminton star PV Sindhu as the brand ambassador for California-grown American pistachios in India for the 2023-24 season.