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Indian sports and athleisure company Agilitas Sports has acquired exclusive licensing rights to design, manufacture, and distribute Italian shoe brand Lotto in India, Australia, and soon South Africa for a period of 40 years for an undisclosed fee.

Agilitas Sports, which acquired the rights from WHP Global, is co-founded by former PUMA India and South-East Asia managing director Abhishek Ganguly. 

Feb 29, 2024 20:02
BENGALURU: Sports brand PUMA has brought together a unique and dynamic lineup of female icons - actor & entrepreneur Kareena Kapoor Khan, cofounder of SUGAR Cosmetics Vineeta Singh, boxing great MC Mary Kom, fashion designer Masaba Gupta and renowned news anchor Faye D’Souza, to join hands and "champion the cause of women’s cricket in the country".
Feb 28, 2024 19:02
LOS ANGELES: Chinese sportswear brand ANTA has announced the global launch of the ANTA KAI 1, the first addition to Kyrie Irving's signature line of basketball footwear.   The sneaker design is touted as "a cultural mosaic" and has been curated by Anta US design director Jared Subawon, whose six-year tenure at the company has been marked by sneaker drops that "resonate deeply and push the boundaries of design".
Feb 27, 2024 19:02
REDWOOD CITY, Calif.: Moloco, a leader in operational machine learning (ML) and advertising technology, has announced a strategic partnership with Viacom18 and JioCinema in India.  As part of this multi-year partnership, Moloco is using its machine learning and ad serving capabilities to build a monetization solution for Viacom18/JioCinema, and it began with the Tata Indian Premier League last year. 
Feb 26, 2024 19:02
BENGALURU: Ahead of the WPL’s second season, franchises are busy preparing, both on and off the field. In this regard, the UP Warriorz, who are owned by Capri Sports, have announced the Katrina Kaif-driven Kay Beauty as lead partner and EaseMyTrip and CarLelo as principal partners.
Feb 26, 2024 19:02
CHENNAI: India Yamaha Motor Pvt. Ltd. (IYM) Monday announced that it is now the official sponsor of the Monster Energy Yamaha MotoGP team for the 2024 season.  Building upon the success of the first-ever MotoGP Bharat in 2023, IYM is proud to deepen its connection with the MotoGP.
Feb 23, 2024 20:02
HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd. Friday announced its partnership with Delhi Capitals, one of the key teams participating in the upcoming Women's Premier League (WPL) 2024, through its popular audio brand JBL. 
Feb 23, 2024 20:02
MUMBAI:  GreenCell Mobility's NueGo, a premier intercity electric AC bus service, Friday announced its latest collaboration as associate partner with the Haryana Steelers Pro Kabaddi team.
Feb 23, 2024 20:02
Bengaluru, 23 February 2024: UP Warriorz are pleased to announce their partnership with POND’S Sun Miracle Sunscreen as their official sunscreen partners ahead of the upcoming season of the Women’s Premier League 2024. The Capri Sports-owned side will take on Royal Challengers Bangalore in their first match of the season on Saturday, February 24.
Feb 23, 2024 20:02
NEW DELHI: Gadget accessory & consumer electronics brand UBON has extended its sponsorship with Rajasthan Royals for the upcoming IPL season.  The team, which is led by Sanju Samson, will proudly wear UBON's logo on their helmet and cap throughout the tournament. UBON is the official audio partner of the Rajasthan Royals.
Feb 23, 2024 18:02
The Board of Control for Cricket in India (BCCI) has reportedly sold four sponsorship slots for the Indian Premier League (IPL) for a combined amount of Rs 1,485 crore. Per Economic Times, the four companies that bagged the slots are My11Circle, Angel One, Ceat (all for five years) and Rupay (for three years). The bids were reportedly submitted to the BCCI on Wednesday.