AdEx India

MUMBAI: The Indian Premier League has proven one of the biggest brand visibility platforms due to its high viewership. With over 587 hours of commercial advertising on 14 channels of the Star Network (official broadcaster of the IPL), the 2019 edition registered over 230 brands and 108 advertisers.

Out of this, over 130 brands were present across instadia advertising branding units, according to the data released by AdEx India, a division of TAM Media Research.