MUMBAI: Edtech company upGrad Tuesday announced an advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs NZ and the 2021 Wimbledon Championship.
This marks upGrad’s third collaboration/association with Star Sports post, IPL 2020, and India vs England series in 2021, thereby strengthening upGrad’s deep India penetration.
This is a part of the 360-degree campaign on TV, digital and social to talk about upGrad’s MBA programs as the batch launches for MBA across B-Schools are coinciding with the upcoming sports extravaganza.