MUMBAI: Edtech company upGrad Tuesday announced an advertising tie-up with Star Sports for the upcoming ICC World Test Championship (WTC) finals: India Vs NZ and the 2021 Wimbledon Championship. 

This marks upGrad’s third collaboration/association with Star Sports post, IPL 2020, and India vs England series in 2021, thereby strengthening upGrad’s deep India penetration.

This is a part of the 360-degree campaign on TV, digital and social to talk about upGrad’s MBA programs as the batch launches for MBA across B-Schools are coinciding with the upcoming sports extravaganza.

Sep 14, 2020 18:09
MUMBAI: Online higher education platform upGrad is betting big on the upcoming edition of the Indian Premier League (IPL), scheduled to commence on September 19th. In a move to accelerate the adoption of technology and online higher education, upGrad has got into a "high-value" on-air deal with Star India, to run their latest ad campaign across TV and the OTT platform Hotstar throughout the tournament.