Official Merchandising Partner

MUMBAI: Edtech major BYJU’S and fantasy sports platform MPL, the two main sponsors of the Indian cricket team, are reportedly looking for an exit from their ongoing sponsorship agreements with the BCCI. 

Specifically, the two unicorns want to exit their sponsorship agreements for jersey and merchandising, respectively.

These developments come a week after it was widely reported that the edtech major was looking to exit its jersey sponsorship deal with the BCCI.

Jan 22, 2021 19:01
NEW YORK: French sporting goods retailer Decathlon and the National Basketball Association (NBA) Friday announced a new multiyear merchandising partnership that makes Decathlon an official licensee of the NBA across India, Africa, Asia, Europe, the Middle East and Latin America and marks Decathlon’s first partnership with a North American sports league.
Sep 01, 2020 19:09
MUMBAI: The Board of Control for Cricket in India (BCCI), which had invited bids for the Team Kit Sponsor and Official Merchandising Partner Rights through a tender process early last month, has failed to elicit any reponse, though the submission deadline has already passed.