MUMBAI: Advertising spends of the country is expected rise 15% to Rs 721.69 billion in 2019 driven by the general elections, cricket World Cup and Indian Premier League, according to Zenith Global Advertising Expenditure Forecast.
The country’s advertising expenditure is expected to close at Rs 626.99 billion for this year, according to the Zenith report.
By 2020, ad spends would be close to Rs 810.06 billion and would hover around Rs 917.42 billion by 2021, according to the forecast.