MONTREAL: The World Anti-Doping Agency has signed a sponsorship agreement with South Africa-based broadcaster SuperSport that will help WADA raise awareness of clean sport and deliver values-based education programs throughout the African continent.
The partnership is the first of its kind and will see SuperSport become an official WADA sponsor and continental partner for an initial period of two years. Through its role as a sponsor of WADA, SuperSport will provide direct funding and in-kind value for the purposes of promoting and coordinating the protection of clean sport.
