TINEW YORK: Ticketmaster and Fanatics, the global leaders in ticketing and licensed sports merchandise respectively, announced Tuesday a long-term, industry-first partnership that will integrate both their core competencies to elevate the fan-shopping experience of both sites.
For starters, the partnership will provide leagues, teams and universities in the United States with an integrated e-commerce solution while leveraging each company's customer database to drive a unique fan rewards program.