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MUMBAI: Ahead of the 14th edition of VIVO Indian Premier League 2021, host broadcaster Star Sports is kick-starting its new IPL campaign – ‘India Ka Apna Mantra’. 

Through the aperture of IPL, the campaign looks to salute "the attitude of a generation that is redefining conventional rules of the game to overcome seemingly insurmountable challenges".

Feb 14, 2018 15:02
SINGAPORE: Leading sports media and marketing convention SPORTELAsia has announced an exclusive partnership with ONE Championship, Asia's biggest MMA promotion. Headquartered in Singapore, ONE Championship hosts the largest sports entertainment events across Asia, featuring some of the world's best martial artists and world champions, all signed to exclusive contracts, on the largest media broadcast in Asia. 
Jan 09, 2018 13:01
HYDERABAD: Building materials maker HIL Ltd (formerly Hyderabad Industries Ltd) is all set to make its Indian Premier League (IPL) debut as a sponsor of Chennai Super Kings (CSK) from the forthcoming season of the cash-rich league.
Dec 21, 2017 14:12
ZURICH: FIFA has signed an agreement with the Mengniu Group, a market leader in dairy products in Greater China, to become the latest official sponsor for the 2018 World Cup Russia. The announcement was made Wednesday in the China National Convention Centre in the presence of Mengniu Group CEO Jeffrey Lu and FIFA chief commercial officer Philippe Le Floc’h.