ADIDAS AG HAS PUT AN OFFICIAL seal on speculation that has been floating for a while now - that the German sportswear giant is actively considering selling off its subsidiary brand Reebok, which it acquired in 2006 to directly take on archrival Nike Inc in the US market.
adidas had bought Boston-based Reebok for $3.8 billion, but a lack of progress in turning it around led to repeated calls from investors to dispose of the brand, Reuters reports.