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Aditya Birla Fashion acquires rights to Reebok in India

Last updated : Dec 15, 2021 20:12

SportzPower Team

Dec 14, 2021 12:12

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MUMBAI: Aditya Birla Fashion and Retail Ltd. (ABFRL) announced on Tuesday that it had in-principal approved buying exclusive online and offline rights to the global sportswear brand Reebok for the Indian market.

The deal will be effective once the global ownership of the Reebok brand is transferred from adidas to Authentic Brands Group under a €2.1 billion ($2.37bn) acquisition announced in August.

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