HERZOGENAURACH: adidas AG has entered into a definitive agreement to sell its underperforming Reebok business to US-headquarterd Authentic Brands Group Inc. (ABG) for a total consideration of up to € 2.1 billion ($2.5 billion), with the majority to be paid in cash at closing of the transaction and the remainder comprised of deferred and contingent consideration. The closing of the transaction is subject to customary closing conditions and is expected to occur in the first quarter of 2022.
Feb 18, 2021 13:02
HERZOGENAURACH, Germany: After 15 years of ownership, adidas has begun the formal process aimed at divesting its Reebok brand.
Dec 15, 2020 19:12
ADIDAS AG HAS PUT AN OFFICIAL seal on speculation that has been floating for a while now - that the German sportswear giant is actively considering selling off its subsidiary brand Reebok, which it acquired in 2006 to directly take on archrival Nike Inc in the US market.
Nov 07, 2019 15:11
BOSTON, (MA): – Sportswear brand Reebok Wednesday announced that beginning in 2020, it will unify under one brand logo and wordmark, leveraging its most recognizable and distinguished assets – the Vector logo and “drop-R” wordmark.
Jul 18, 2019 14:07
MUMBAI: Fitness brand Reebok has announced actor and fitness enthusiast Varun Dhawan as their new brand ambassador in India. The brand recently brought in Katrina Kaif as brand ambassador.
Apr 10, 2019 17:04
NEW DELHI: India has witnessed a fitness revolution, with FitGen opting for healthier lifestyles by not just experimenting with their fitness regimes, but also keeping a close tab on their nutrition intake. With the objective of taking its philosophy ‘Fitness is Life’ to Gen Z, Reebok India conducted the country’s first ever fitness survey – Fit India Survey in 2017 to reveal India’s fitness quotient.
Aug 31, 2018 12:08
MUMBAI: Social media giant Twitter has confirmed the appointment of Reebok India’s marketing director, Kanika Mittal as its head of LCS in North and East India. Taranjeet Singh, Twitter India’s director tweeted the official announcement on Tuesday which goes: “Excited to welcome @kanikamittal to the @TwitterIndia team. Kanika joins the Twitter team as the head of LCS, North & East India.”
Aug 30, 2018 14:08
MUMBAI: German sportswear giant adidas has for the first time consolidated its media planning and buying duties across the company’s flagship brands adidas and Reebok portfolio with WPP's MediaCom. The combined brief will be executed across all platforms with a focus on innovation aligned to the brand’s strategic business plan - ‘Creating the New’.
Aug 29, 2018 14:08
LONDON: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon. However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.
Aug 29, 2018 13:08
NEW YORK: Reebok, the global fitness and lifestyle footwear, apparel and equipment brand confirmed on Tuesday that it has settled its dispute with CrossFit Inc. over their licensing agreement and the deal is expected to move forward till 2020 and beyond if mutually agreed upon. However, Reebok will be paying an undisclosed fee to CrossFit for the settlement of the disputed royalties.
Nov 10, 2017 10:11
MUMBAI: Fashion designer and former Spice Girls singer Victoria Beckham has confirmed a long term partnership with Reebok that will see her launch a new fashion range with the Greater Manchester-founded and now adidas owned sportswear company early next year. The star will be a part of Reebok's Innovation Collective - which she shared to her 17.6 million instagram followers.