MUMBAI: Aditya Birla Fashion and Retail Ltd. (ABFRL) announced on Tuesday that it had in-principal approved buying exclusive online and offline rights to the global sportswear brand Reebok for the Indian market.
The deal will be effective once the global ownership of the Reebok brand is transferred from adidas to Authentic Brands Group under a €2.1 billion ($2.37bn) acquisition announced in August.