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PUMA inks deal as F1 licensing partner & trackside retailer

SportzPower Team

May 04, 2023 18:05

Read more about PUMA inks deal as F1 licensing partner & trackside retailer
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HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories.

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Nov 03, 2020 16:11

PUMA India partners Salesforce to leverage commerce cloud

MUMBAI: Salesforce announced that PUMA India has partnered with the company to leverage commerce cloud. The aim is to provide its digital consumers with a user experience online that reflects the brand’s in-store presence.

Oct 20, 2020 14:10

PUMA adds Mumbai City to kit partner deals with CFG clubs

MUMBAI: Global sportswear brand PUMA Tuesday announced a strategic long-term partnership with Hero Indian Super League franchise Mumbai City FC. Under the terms of the deal, PUMA will become the Official Kit Partner of the club, starting the 2020-21 football season.

Aug 28, 2020 15:08

PUMA India's strategic initiatives head handed mkting mandate

BENGALURU: PUMA has expanded the leadership role senior executive Shreya Sachdev plays in the Indian arm of the sportswear major.

Aug 10, 2020 19:08

PUMA buys BCCI kit sponsor bid document, adidas 'interested'

MUMBAI: While two German sports apparel and footwear majors are being touted as the main contenders in the race to replace Nike as the BCCI's kit sponsor, it is PUMA that has bought the Invitation to Tender document.

Aug 06, 2020 18:08

LaLiga, PUMA unveil official match balls for 2020/21 season

MADRID: Sports company PUMA and LaLiga Thursday unveiled the official match footballs to be used for all LaLiga Santander and LaLiga SmartBank for the 2020/21 season. The football comes in two iterations; the Accelerate, which will be the primary ball for the season in traditional white, and the Adrenalina, in lemon tonic fluo yellow, which will be used for “El Clásico”, “Derbies” and other decisive fixtures.

Jun 11, 2020 20:06

PUMA adds Indian footballer Samad to ambassador roster

MUMBAI: PUMA has announced the signing of India international midfielder Sahal Abdul Samad as a global brand ambassador. The Kerala Blasters playmaker joins India captain Sunil Chhetri and goalkeeper Gurpreet Singh Sandhu as the Indian footballers representing the German sportswear major.

Mar 07, 2020 18:03

PUMA signs Kareena Kapoor Khan as brand ambassador

NEW DELHI: Global sports brand PUMA has teamed up with Bollywood Icon Kareen Kapoor Khan as its brand ambassador. With this association, Kareena joins the brand’s roster of dynamic women personalities like Adriana Lima, Selena Gomez, Cara Delevingne, Sara Ali Khan, MC Mary Kom, and Dutee Chand.

Mar 05, 2020 18:03

PUMA 'laces up' for International Women's Day

HERZOGENAURACH, Germany: On the heels of its recently launched Propah Lady campaign, PUMA continues to be driving powerful conversations celebrating empowered women. This International Women's Day, the brand partners with 'Women Win' to support women and girls in sports.

Mar 04, 2020 17:03

Puma elevates Abhishek Ganguly to GM - SE Asia and India

NEW DELHI : German sportswear maker Puma SE on Tuesday announced the elevation of the company’s current India managing director, Abhishek Ganguly as general manager Southeast Asia, expanding Ganguly’s role to key growth markets of Malaysia, Thailand, Vietnam, and Singapore.

Feb 25, 2020 15:02

PUMA harnesses new AI-powered marketing platform

HERZOGENAURACH, Germany: Sportswear brand PUMA has announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale.

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