HERZOGENAURACH, Germany: PUMA and Formula 1 have signed an agreement which will make the sports company the official supplier at F1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. 

PUMA will also equip F1 staff at track and create F1 fanwear that targets the sport’s different audiences with lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

Mar 13, 2023 13:03
CARLSBAD, Calif.: COBRA Golf, a subsidiary of PUMA, has unveiled three updated models from its SNAKEBITE line of wedges – SNAKEBITE, SNAKEBITE One Length and SNAKEBITEx.  The updated SNAKEBITE groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.
Mar 02, 2023 19:03
Sportswear company PUMA Wednesday announced a new collaboration with global music and fashion icon Rihanna. “She’s back,” was the simple one line message confirming the return of Rihanna's Fenty x Puma collaboration. The Barbadian-born superstar is fresh in the public mind following her smash hit half-time performance at the Super Bowl, her first live show in over seven years. 
Feb 17, 2023 19:02
HERZOGENAURACH, Germany: Sports company PUMA will turn 75 in 2023 and will celebrate its milestones in sports, culture and innovation with a series of events throughout the year which will elaborate on its mantra ‘Forever Faster’.
Feb 03, 2023 18:02
HERZOGENAURACH, Germany: Sports company PUMA has signed a long-term agreement with reigning Olympic 100 meters Champion Marcell Jacobs from Italy, who will wear the company’s products starting at the Orlen Cup in Lodz on Saturday.
Jan 30, 2023 20:01
BENGALURU: Sports brand PUMA India Monday announced Indian women’s cricket team captain Harmanpreet Kaur as its latest brand ambassador. 
Jan 12, 2023 17:01
MUMBAI: Thirteen-time  Australian football Premiership winners Richmond FC have renewed their partnership with Stepathlon Richmond FC and the fan engagement and wellness company have teamed up with club apparel partners PUMA to create ‘Race To Tigerland’ presented by PUMA, powered by Stepathlon.
Nov 15, 2022 18:11
NEW YORK: Sportswear brand Puma, and Foot Locker, the New York-based specialty athletic retailer, Monday announced an expanded partnership, underscored by a focus on basketball and the creation of exclusive product collections that meet the demands of this growing next-generation market segment. 
Nov 14, 2022 17:11
CHANDIGARH: Former India all-rounder Yuvraj Singh and singer and actor Harrdy Sandhu were on hand fpor a promotional event marking the launch of PUMA store in the city on Saturday. 
Nov 09, 2022 19:11
German sportswear giant adidas AG has hired Bjorn Gulden, head of rival Puma, as its new chief executive officer to succeed the departing Kasper Rorsted.
Oct 07, 2022 15:10
NEW DELHI: Revenant Esports has announced sports brand PUMA as their official kit partner for the upcoming season. This association came as one of the major non-endemic brand collaborations in the Indian esports industry. Under the terms of the partnership, Revenant Esports’ creators and Esports roster will don the exclusive kits produced by PUMA.