PURCHASE, N.Y.: Starry, PepsiCo's newly unveiled lemon lime flavored soda, will become the official soft drink of the NBA, the WNBA and NBA G League in North America. 

Capitalizing on the leagues' successful partnership with MTN Dew, Starry will leverage the platform of the biggest weekend in basketball to make a splash, becoming the title partner of the NBA All-Star 3-Point Contest, which takes place on February 18 in Salt Lake City, Utah.

Mar 18, 2021 17:03
PURCHASE, N.Y.: PepsiCo has sealed a multi-year partnership with NBA icon, businessman and philanthropist LeBron James that includes beverages with MTN Dew Rise Energy and will activate across PepsiCo's portfolio, including in the Snack category. 
Mar 02, 2021 14:03
NEW YORK: The National Basketball Association and PepsiCo have reached a multi-year extension on their long-running marketing partnership, continuing as the official soft drink and chip of the NBA, Women’s National Basketball Association and G-League. The partnership between the food and beverages giant and the NBA has been running since the 2015-16 season. 
Feb 24, 2021 13:02
NEW YORK: PepsiCo has launched a new global football campaign in support of the UEFA Champions League partnership across Men's and Women's leagues, bringing together an impressive lineup of the world's best footballers, expanding its roster led Leo Messi and world champion Paul Pogba, with two new additions to the squad: Borussia Dortmund sensation Jadon Sancho, and UEFA Women's Champions League winner Shanice van de Sanden
Jan 22, 2021 19:01
LAHORE: Pepsico has extended its position as principal partner of Pakistan's men's national cricket team to the women’s national team as well with the announcement of a one-year agreement which was signed between the US beverages giant and Pakistan Cricket Board representatives at the PCB headquarters here Wednesday.
Sep 25, 2020 17:09
NEW YORK: In a multi-year agreement, PepsiCo, Inc. extended its longstanding partnership with the PGA of America and, in a separate multi-year deal with the PGA of America and Ryder Cup Europe, expanded its golf reach to the Ryder Cup.
Aug 27, 2020 15:08
NYON, Switzerland: Ahead of the UEFA Women’s Champions League final on 30 August, PepsiCo has announced a multi-year partnership with UEFA women’s football. The landmark partnership will run until the summer of 2025 and will sit alongside its current sponsorship of the UEFA Champions League.
Mar 12, 2020 15:03
PURCHASE, N.Y.: PepsiCo, Inc. Wednesday announced that it has entered into an agreement to acquire Rockstar Energy Beverages, the popular energy drink maker, for $3.85 billion.
Sep 03, 2019 17:09
MUMBAI: PepsiCo India’s sports drink brand Gatorade has released a digital film to commemorate the latest sporting milestone achieved by its brand ambassador PV Sindhu.  The ace shuttler created history last week in Basel, Switzerland, by becoming the first Indian to win the BWF championship. Gatorade has been enabling Sindhu’s performance since she came on board as brand ambassador in 2017. 
Jun 17, 2019 18:06
MUMBAI: Three years after Mahendra Singh Dhoni ended his high-profile endorsement deal of 11 years with US food and beverage giant Pepsico, the cricket superstar has signed up with rival Coca-Cola as the Indian face of its just-launched sports drink Powerade.
Jan 31, 2019 12:01
NEW DELHI: The International Cricket Council and Coca-Cola Thursday announced that they have entered into a five-year global strategic partnership. The partnership will see The Coca-Cola Company’s brands becoming exclusive non-alcoholic beverage partners of the ICC until 2023. Coca-Cola replaces PepsiCo as ICC's global sponsor, breaking mid-way the latter's eight-year deal that was signed in 2015.