ARMONK, N.Y. and IRVINE, Calif.: IBM and the Overwatch League, the world's first global esports league with 20 city-based teams, have announced a multi-year deal to bring IBM's cloud computing and artificial intelligence (AI) technology to esports.
Overwatch League
Aug 29, 2019 17:08
IRVINE, Calif.: The Overwatch League Thursday announced an exclusive deal with Kellogg Company, which will include co-marketing initiatives with the American breakfast cereal giant's Cheez-It and Pringles products.
Aug 27, 2019 16:08
IRVINE, Calif.: The Overwatch League Monday announced Comcast’s Xfinity as presenting sponsor of the 2019 playoffs and finals.
The sponsorship will give Xfinity significant presence during the playoffs’ digital broadcasts on Twitch and ESPN, the finals airing live on ABC, and also onsite at the Wells Fargo Center.
Feb 09, 2019 16:02
IRVINE, Calif.: The Overwatch League Friday announced sponsorship deals with top brands including Coca-Cola, Toyota, T-Mobile, HP, and Intel.
Jan 31, 2019 13:01
SEOUL: Samsung Electronics has extended its eSports sponsorship gambit, bagging a deal with South Korea’s top side Gen.G, VentureBeat reports. The newswire claims that Gen.G will receive the latest high-capacity, high-performance solid state drives (SSDs) along with financial support from Samsung.
Dec 04, 2018 13:12
LOS ANGELES: The Overwatch League announced Monday a groundbreaking, multi-year deal with Fanatics, the global leader for licensed sports merchandise, which will provide the Overwatch League fanbase with an omni-channel retail experience along with a significantly expanded assortment of products.
Aug 24, 2018 18:08
LOS ANGELES: Twitter, the global social media platform has won the digital rights for presenting all content of the Overwatch League, the first major global professional eSports league with city-based teams across Asia, Europe, and North America.
The collaboration is expected to break new ground in creative programming and video-on-demand content.
Jul 13, 2018 16:07
IRVINE, California: ESPN, Disney XD and Blizzard Entertainment have announced an exclusive multiyear agreement for live television coverage of the Overwatch League, the world’s first major global city-based eSports league.
The deal comes months after video game live streaming platform Twitch had agreed to showcase the tournament for a $90 million fee, according to SportsPro media.