LONDON: Discovery, Inc. has invested in Enduro Sports Organisation Ltd, owner and operator of the UCI recognised Enduro World Series (EWS) and EWS-E – the leading mountain bike and electric mountain bike championships.
The move will see Discovery’s Play Sports Group, the world’s largest cycling media company and community that engages with more than 40 million cycling fans and riders globally, lead the further expansion of Enduro World Series events through the creation of new live and on demand content, as well as broader commercial and event initiatives.