Mission XI Million

MUMBAI: Adidas director of heartbeat sports in emerging markets Hrishikesh Shende has pointed to the lack of quality in football stadiums and training grounds in India being the biggest challenge in attracting more fans to watch games.

Shende delivered an address on the topic of ‘Putting the Fan Front and Centre’ at the Star Sports India Football Forum 2018, organized and curated by SportzPower on 30 November.