MediaCom

MPL awards media mandate to GroupM’s MediaCom

Last updated : Mar 09, 2019 15:03
SportzPower Team
Mar 09, 2019 12:03

MUMBAI: One of India’s fastest growing eSports and online gaming platforms, the Mobile Premier League (MPL) will have GroupM’s media agency, MediaCom as its media partners which has its headquarters in Bengaluru, Television Post reports.

MediaCom will be accountable for the media strategy, planning and buying aspects as per MPL’s needs from time to time.

For MPL, this development comes a few days after it declared Indian cricket captain Virat Kohli as its first-ever brand ambassador in what is a Rs 120 million deal according to an Economic Times report.

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