Following the windfall gains the BCCI made by splitting of digital and TV rights for IPL's 2023-27 cycle, the Indian cricket board has reportedly decided to follow the same template for international cricket to be played in India across the next five-year cycle.
"While we are still finalising the contours of the BCCI media rights auction, we will be unbundling the media rights this time by selling TV and digital rights separately," a BCCI official is quoted as having said in report published by Economic Times .