media mandate

MUMBAI: Chinese smartphone brand Vivo, title sponsor of the Indian Premier League and Pro Kabaddi League, has awarded its media mandate to GroupM's media agency MediaCom. 

As agency of record (AoR) for Vivo in India, MediaCom will be responsible for media strategy, planning, buying and implementation for all mass media. 

The account, the size of which is Rs 3.5-4 billion as per Exchange4Media estimates, was won following a competitive multi-agency pitch.