Sep 17, 2021 18:09
MADRID: LaLiga and the advertising and marketing agency VRM will organize exclusive premium hospitality events in China with the aim to offering fans of the Asian country a new way to enjoy the Spanish championship. This is another step for LaLiga in its strategy to immerse its football in China.
Sep 15, 2021 09:09
MADRID: LaLiga and, the leading provider of blockchain-driven Fan Engagement solutions for the sports and entertainment industry, have announced an agreement that will see the creators of Fan Tokens become Global Fan Engagement Partner of Spain’s top tier football league.
Sep 15, 2021 09:09
MADRID: LaLiga has created a logo and brand identity for ElClasico, the match that pits FC Barcelona and Real Madrid against each other each season, with the aim of giving one of the most iconic and popular sporting showdowns on the planet a unique and highly recognisable visual identity.
Sep 01, 2021 19:09
NEW DELHI: Following up on the assertion made in June that Viacom18 would put the network’s might behind building reach and resonance for LaLiga amongst Indian viewers, the network’s flagship youth brand channel MTV, which "relaunched" the Spanish football league on Indian television with a campaign that promised "Zero Masala, Pure Football", has struck a chord among viewers and on social media. 
Aug 20, 2021 11:08
MUMBAI: Sports rights aggregation is going ahead full steam at Reliance Industries Ltd's media-facing entities. Viacom18 Friday announced that it has acquired the broadcast and digital rights for Italian Serie A for the Indian subcontinent for the next three seasons. 
Aug 20, 2021 09:08
MADRID: ‘Ready to sing again!’ is the claim with which LaLiga Santander and LaLiga SmartBank have welcomed in the 2021-22 season.  The start of the competition has not only been marked by the return of fans to stadiums, but also by the celebration of millions of followers on social media.
Aug 13, 2021 00:08
MADRID: The LaLiga general assembly Thursday gave its support to "Boost LaLiga”, the €2.2 billion ($2.58bn) strategic agreement with CVC Capital Partners that will see 10% of the league's business sold to the private equity firm, despite opposition from Real Madrid and Barcelona. 
Aug 06, 2021 17:08
MUMBAI: After months of "will he stay, won't he", Barcelona confirmed Thursday that Lionel Messi will not be playing in the colours of the LaLiga giants from the next season onwards.  Over a month since Messi’s contract with the iconic Catalan club, with which he has been "joined at the hip" since his youth days, expired and the world's best footballer, who is currently on holiday in Ibiza, is headed elsewhere. 
Aug 05, 2021 16:08
MADRID: LaLiga announces a strategic agreement called “Boost LaLiga” with the leading global investment fund CVC which will see a cash injection of 2.7 billion euros into the competition and its clubs.
Jul 12, 2021 19:07
BARCELONA: Sportswear brand PUMA and LaLiga present their latest design for the ADRENALINA matchball, the second official matchball for the 2021/22 LaLiga Santander season, which will be used for special fixtures in the competition’s calendar such as ElClasico, the derbies and other standout matches.