NEW DELHI: HARMAN, a wholly owned subsidiary of Samsung Electronics Co., Ltd., Thursday announced the sponsorship renewal of IPL franchise Delhi Capitals, through its popular audio brand JBL. 

JBL had earlier collaborated with Delhi Capitals in the 2019 season.

This year, the company has collaborated with Delhi Capitals as the team’s headgear sponsor and their exclusive audio sponsor. As part of this brand collaboration, Delhi Capitals team will wear the JBL logo on their helmets throughout the entire duration of the tournament. 

Feb 25, 2021 15:02
STAMFORD, Conn.: JBL Wednesday welcomed new talent to its growing roster of NBA players and teams. Continuing to cultivate the brand’s long-standing relationship with basketball, JBL has identified players who bring the most to their game to create dynamic partnerships that elevate the consumer experience by intersecting sports, music, culture and gaming.
Dec 09, 2020 11:12
MUMBAI: The National Basketball Association (NBA) and Harman have announced a multiyear marketing partnership that makes Harman and its JBL brand the official headphone, speaker, and audio partner of the NBA in India.
Oct 03, 2019 14:10
MUMBAI: Basketball fans and music lovers throughout India have something to celebrate. HARMAN announced Thursday that JBL will elevate the in-game experience, as a partner of the league’s first NBA India Games.
Sep 10, 2018 17:09
BENGALURU: The Samsung-owned technology firm Harman named Indian badminton ace PV Sindhu as brand ambassador Monday for its new range of specialized sports range of earphones, JBL Endurance. The range includes four new earphones - RUN, SPRINT, JUMP and DIVE. 
Jul 17, 2018 14:07
STAMFORD, Conn: The 2017 American League Rookie of the Year and baseball phenomenon is now sound systems firm JBL’s newest brand ambassador.  Aaron Judge will follow in the footsteps of other Yankees greats, including brand ambassador Mariano Rivera, as he’s welcomed into team JBL. Said Judge: “I’m excited to carry on the legacy of Yankees greats as a JBL brand ambassador.”
Apr 09, 2018 13:04
BENGALURU: Harman International, the wholly-owned audio systems subsidiary of Samsung Electronics, Monday announced the sponsorship of IPL franchise Kolkata Knight Riders, through its brand JBL. JBL will be the exclusive sound sponsor for the KKR team with branding rights for the team merchandise and promotional activities throughout the IPL cricketing season.