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IMG-R wins global mandate to mkt CA’s virtual inventory rights

Last updated : Nov 03, 2020 20:11
SportzPower Team
Nov 02, 2020 15:11

MUMBAI: Reliance Industries Ltd's sports marketing joint venture IMG Reliance has won the global mandate to market Cricket Australia’s ‘Virtual Inventory’ rights, after a competitive bid process concluded recently. 

IMG-Reliance will be the exclusive global agency for Cricket Australia to bring on board brand partners for the virtual inventory that features in the television coverage available to viewers outside of Australia, including the Indian subcontinent.

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