ICC Cricket World Cup 2019

ICC World Cup 2019 gave £350m boost to UK economy: Study

Last updated : Mar 04, 2020 18:03
SportzPower Team
Mar 03, 2020 18:03

DUBAI: The ICC Men’s Cricket World Cup 2019 generated a total economic impact to the UK of more than £350 million. 

The findings of an economic impact and benefits analysis carried out on behalf of the ICC by The Sports Consultancy show that the tournament generated almost £350 million of economic impact through additional money spent in the host economy by event visitors and organisers as well as business to business supplier contracts and broader consumer spend.

May 29, 2019 18:05
Uber releases anthem to 'energize' ICC World Cup fans
MUMBAI: As part of its partnership with the International Cricket Council (ICC), Uber, the world’s largest personal mobility company, has released Way-O, Way-O, a song to "energize" fans at one of the world’s most anticipated sports tournaments - the ICC Men’s Cricket World Cup, 2019.
May 28, 2019 17:05
UC Browser ups ante on World Cup cricket coverage
NEW DELHI: In line with its efforts to offer varied sports content, third-party mobile browser and a content platform UC Browser has announced an engagement campaign comprising of multiple in-app activities during the upcoming ICC Cricket World Cup 2019.
May 28, 2019 17:05
ICC World Cup: DD to offer live t'cast & studio programming
MUMBAI: Public broadcaster Doordarshan will, for the first time, introduce dual streams for the upcoming ICC Cricket World Cup 2019.
May 28, 2019 16:05
1st phase of Star Sports' CWC fan activation closes this week
MUMBAI: Star Sports, host broadcaster for the upcoming ICC Cricket World Cup 2019 (CWC), has engaged with fans in a unique way to promote the tournament. Driving the core campaign thought #CricketKaCrown, the network unveiled the first phase of the #LEJAYENGE activation in the week of May 20th across cities in India.
May 24, 2019 18:05
Team India sign with STATSports ahead of World Cup
LONDON: Cricket may be one of the oldest field sports in the world but modern advances in technology have carried the game to new levels. The BCCI have enlisted the help of GPS performance tracking and analysis giant STATSports ahead of the ICC Cricket World Cup at the end of May. The high-resolution units are worn in a baselayer vest and sit in a fitted pocket between the shoulder blades.
May 23, 2019 08:05
Royal Stag ICC World Cup 2019 pack
Royal Stag launches limited-edition World Cup pack
MUMBAI: Royal Stag, the official whisky partner of the ICC Cricket World Cup 2019, is truly making the cricket fever larger than ever with the launch of a new limited-edition Cricket World Cup pack.
May 21, 2019 13:05
Star Sports to t'cast all CWC warm-up games
MUMBAI: Sports broadcaster Star Sports will telecast all the ICC Cricket World Cup warm-up games from 24th till 28th May. The ICC Cricket World Cup 2019 will kick start from 30th May. Commentary will be in English, Hindi, Tamil, Kannada, Telugu, Bengali and Malayalam to bring the best of sporting action to fans.
May 14, 2019 15:05
Royal Stag launches limited-edition World Cup pack
MUMBAI: Seagram's Royal Stag, the official whisky partner of the ICC Cricket World Cup 2019, is truly making the cricket fever larger than ever with the launch of a new limited-edition Cricket World Cup pack.
May 08, 2019 11:05
ICC Cricket World Cup 2019 logo
WC lead sponsorship: Amul for Afghan, Kent for Lanka teams
NEW DELHI: Asia’s largest dairy brand, Amul will be the prime sponsor of the Afghanistan cricket team for the upcoming ICC Cricket World Cup, which will be held in England and Wales.
May 07, 2019 17:05
Star Sports ICC World Cup Campaign
Star Sports unveils WC campaign; 40% ad inventory remains
MUMBAI: Three weeks ahead of the ICC Cricket World Cup 2019, Star Sports, the official global broadcaster, has launched the campaign to celebrate 45 days of cricket extravaganza starting May 30 across the the Star Sports network and Hotstar. At this stage, the country's biggest sportscaster has reportedly signed 35 advertisers for the mega event and cleared nearly 60% of the total ad inventory.
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