MUMBAI: GroupM has released its "This Year Next year: Global Mid-Year Media Forecast", and reports that midway through 2021, advertising growth for the year is far exceeding previous expectations thanks, in no small part, to the pandemic. This has led to a major revision of GroupM's global forecast for this year and beyond.
Mar 10, 2021 12:03
NEW YORK: PubMatic, Inc., a sell-side platform that delivers outcomes for digital advertising, Tuesday announced a global partnership with GroupM, WPP’s media investment group.
May 22, 2019 10:05
MUMBAI: GroupM Asia Pacific has promoted GroupM South Asia COO Prasanth Kumar (PK), to CEO.
Mar 09, 2019 12:03
MUMBAI: One of India’s fastest growing eSports and online gaming platforms, the Mobile Premier League (MPL) will have GroupM’s media agency, MediaCom as its media partners which has its headquarters in Bengaluru, Television Post reports. MediaCom will be accountable for the media strategy, planning and buying aspects as per MPL’s needs from time to time.
Feb 27, 2019 14:02
MUMBAI: ESP Properties, GroupM India’s sports and entertainment marketing agency, has released its latest study ‘Top Sports and Entertainment Trends for 2019’. The report highlights that all digital and television consumption records in cricket will be smashed this year courtesy the IPL, World Cup 2019 and the Indian home season.
Feb 13, 2019 12:02
MUMBAI: GroupM, the media investment group of WPP, has announced their advertising expenditure (adex) forecasts for 2019. As per the GroupM futures report ‘This Year, Next Year’ (TYNY) 2019, India tops the list as the fastest growing major ad market in the world.
Sep 15, 2018 12:09
MUMBAI: Motivator, one of the subsidiary firms of Group M India, has appointed Mausami Kar as its managing director effective 1 October. She is said to be the agency’s first-ever MD who is a woman and will work directly under Sameer Singh, CEO of GroupM- South Asia.
Aug 21, 2018 14:08
MUMBAI: Chinese smartphone brand Vivo, title sponsor of the Indian Premier League and Pro Kabaddi League, has awarded its media mandate to GroupM's media agency MediaCom. As agency of record (AoR) for Vivo in India, MediaCom will be responsible for media strategy, planning, buying and implementation for all mass media.
Jul 24, 2018 13:07
NEW YORK: American sports and entertainment marketing agency Engine Shop announced Monday the acquisition of sponsorship valuation services company IEG, its annual Sponsorship Conference, and ESP Properties’ US brand advisory firm from GroupM.
May 05, 2018 15:05
NEW YORK: Time spent with online media will overtake time spent with linear TV for the first time, globally, in 2018, according to a new report from GroupM, the media investment group of WPP - "State of Digital".
Feb 14, 2018 15:02
MUMBAI: GroupM, the media investment group of WPP, Tuesday announced its advertising expenditure (adex) forecasts for 2018.