global partnerships

UTMB World Series, Vibram announce global partnership

SportzPower Team

Mar 28, 2023 19:03

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UTMB World Series and Vibram SpA, the global leader in the production of high-performance rubber soles, have announced a new global partnership that will extend across all 35 UTMB World Series events, including the most iconic trail running event in the world, the UTMB World Series Finals at UTMB Mont-Blanc.

This exclusive partnership will see Vibram become the Official Soles Technology Supplier of the UTMB World Series for the 2023-2025 seasons.

Apr 05, 2019 18:04

adidas partners Beyoncé, to relaunch Ivy Park line

HERZOGENAURACH, Germany: adidas and Beyoncé have announced a multi-layered partnership that which will see the German sportswear giant relaunch the pop diva's Ivy Park fashion range. The coming together "will include inspiring and empowering the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities", adidas declared.

Nov 28, 2018 15:11

ICC scores global partnership with Indian craft beer major

DUBAI: Fast growing Indian craft beer brand Bira 91 has entered into a "major" five-year deal with the International Cricket Council (ICC). Financial terms were not disclosed however.

Sep 06, 2018 17:09

NBA, Beats by Dr Dre tip off global partnership

NEW YORK: Beats by Dr Dre (Beats), the leading global premium headphone brand co-founded by Dr Dre and Jimmy Lovine, and the National Basketball Association (NBA) Wednesday announced a comprehensive marketing and merchandising partnership that will make the company the official headphone, wireless speaker and audio partner of the NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball beginning

Aug 07, 2018 17:08

ManU dials global deal with UK mobile gaming brand

MANCHESTER: Manchester United announced on Monday a multi-year global partnership deal with mobile betting and gaming company MoPlay. MoPlay’s offering focuses on live in-play experiences across its product portfolio of sports, casino and games. Their partnership with United will see them collaborating to create exclusive content for fans as well as engage in co-branded activations around the world.

Jul 10, 2018 18:07

Man City taps global partnership with US water tech co.

SINGAPORE: Premier League champions Manchester City Tuesday announced a global multi-year partnership with US headquartered Xylem to become the club’s official water technology partner. The partnership was announced at an event in here attended by club legend Joleon Lescott, during the Singapore International Water Week – the world’s premier global platform for co-creating innovative water solutions.

Jun 29, 2018 17:06

FIBA dunks global partner deal with TCL

HONG KONG: TCL, Chinese consumer electronics brand has announced a comprehensive global partnership with the International Basketball Federation (FIBA).

Apr 24, 2018 16:04

Steph Curry signs landmark media deal with Sony Pictures Entertainment

NEW YORK: Media and entertainment giant Sony Pictures Entertainment has announced a multi-year deal with top NBA star, Steph Curry for its film, television and worldwide partnerships operations in what is said to be the biggest media deal an athlete has signed till date.

Apr 21, 2018 17:04

Ironman extends footwear brand deal

NEW YORK: Ironman has announced a multi-year partnership that running shoe brand Hoka One One.

Mar 29, 2018 18:03

Spartan, CRAFT Sportswear ink global partnership,

BOSTON: Spartan and CRAFT Sportswear have entered a global partnership, naming the leader in technical performance apparel as "official performance apparel and footwear" of the world's largest obstacle race and endurance brand.

Jan 30, 2018 15:01

City Football Group mandates CAA Sports to develop global partnerships

LONDON: City Football Group, the holding company of Premier League giants Manchester City, has appointed CAA Sports, a division of leading entertainment and sports agency Creative Artists Agency (CAA), to develop global partnerships. CAA Sports will work alongside CFG’s in-house sales team on a range of projects, with an initial focus on global agreements for CFG’s clubs with leading brands.

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