MUMBAI: The Indian cricket board is looking at another massive pay day as the e-auction for BCCI cricket media rights failed to throw up a winner at the "end of day's play" by the allotted 6 pm deadline Tuesday.
At the time the bidding window closed for the day, the bid value in the Global Consolidated Rights category stood at Rs 44.42 billion (Rs 4442 crores, approximately $680 million).
The e-auction is now set to resume at 11 am Wednesday.
