LONDON: UK-based esports tournament organiser Gfinity has appointed experienced sports executive Garry Cook as executive chairman.
He's been hired to build a global esports brand at the company, enter new global markets and 'strengthens the leadership team for the next chapter of growth'.
Gfinity say that Cook's expertise 'will position the company and build a recognised and consistent brand to capitalise on the strong position it has already created in one of the world’s fastest growing entertainment markets'.