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Hotstar US phaseout: Will S Asian viewers 'make the switch'?

Last updated : Sep 06, 2021 13:09
SportzPower Team
Sep 03, 2021 09:09

MUMBAI: The Walt Disney Company has taken a strategic call to phase out its Hotstar streaming service in North America — which is essentially targeted at audiences of South Asian descent.

The plan, first reported by Variety, which is to be completed by end-2022, is to transfer the sports programming on Hotstar to ESPN+ (which will pick up all of Hotstar’s US cricket rights), while the streamer's movies and TV series will be migrated to Hulu.

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