CHENNAI: With India's Tech Mahindra announcing the Global Chess League (GCL) that has the official backing of world governing body FIDE, the chances of top Indian chess players signing up brand endorsement deals have brightened, players and talent managers feel. 

Marketers also agree with the talent managers that top chess players are ideal brand ambassadors for insurers, mutual funds, financial technology companies and products that are targeted at children.

Jul 26, 2019 16:07
NEW DELHI: The Confederation of All India Traders (CAIT) on Thursday wrote to Union Consumer Affairs Minister Ram Vilas Paswan seeking action against cricketer MS Dhoni for his endorsement and advertisements promoting realtor Amrapali Group, whose registration has been cancelled by the Supreme Court.
Sep 01, 2018 16:09
PUNE: Former India captain MS Dhoni continues to be a huge favourite amongst marketers in the country and abroad as well as he has signed a 3-year deal with German cybersecurity company, WardWiz worth Rs 150 million, Economic Times reports. WardWiz has its India operations in the city of Pune and offers security solution products for both PCs and mobiles.
Apr 19, 2018 18:04
NEW YORK: Swedish football superstar Zlatan Ibrahimovic will be the new face of Visa, the financial service company and its marketing campaign ahead of the 2018 FIFA World Cup in Russia. The 36-year-old retired from international soccer in 2016, but talks of his return have risen dramatically. He said on US chat show Jimmy Kimmel Live: “I’m going to the World Cup, yes.
Jan 23, 2018 12:01
MUMBAI: Harmanpreet Kaur, who guided India to the final of the ICC World Cup 2017, has become the first woman cricketer from the country to sign a bat endorsement deal with CEAT. Harmanpreet, who signed a two-year deal with CEAT, joins the likes of Rohit Sharma, Ajinkya Rahane and Ishan Kishan. She will now be seen playing with a bat prominently displaying CEAT insignia in all formats of the game.
Dec 21, 2017 10:12
MUMBAI: Indian skipper Virat Kohli has overtaken Bollywood star Shah Rukh Khan as the most valuable celebrity in the country, according to the latest Duff and Phelps brands report. Kohli’s brand value was $144 million, up 56 per cent from last year, with Shah Rukh Khan coming in second at $106 million.
Nov 14, 2017 10:11
MUMBAI: Investment in creating sports infrastructure and a culture of participation in sports is crucial, Srinivas Prasad, minister at India's UN Mission, told a General Assembly session.
Nov 11, 2017 17:11
MUMBAI: Indian cricket skipper and Puma brand ambassador Virat Kohli has launched his athleisure brand One8.
Nov 10, 2017 11:11
MUMBAI: Fitness centre chain Cult.fit has announced cricketer K L Rahul as its brand ambassador. The deal was facilitated by Cornerstone Sport- a brand consultant and talent representation agency. 
Nov 10, 2017 11:11
MUMBAI: World number two and India's top badminton player Kidambi Srikanth has been named as brand ambassador by the ITM Group of Institutions, which owns business schools, hospitality institutes, and Universities. The group has also roped in HS Prannoy as rising star. 
Nov 10, 2017 10:11
MUMBAI: Fashion designer and former Spice Girls singer Victoria Beckham has confirmed a long term partnership with Reebok that will see her launch a new fashion range with the Greater Manchester-founded and now adidas owned sportswear company early next year. The star will be a part of Reebok's Innovation Collective - which she shared to her 17.6 million instagram followers.