digital engagement

DUBAI: Cricket fans will be able to get never before seen insights on the game through the ICC’s new digital experiences launched for the Men’s T20 World Cup 2022.

The 2021 event in Oman and the UAE delivered outstanding global engagement with a record total of 2.55 billion minutes of action consumed across the ICC’s digital assets. A total of 618 million fans engaged with the tournament on digital platforms, a 28% jump from the Men’s Cricket World Cup 2019.

Jun 03, 2020 15:06
KOCHI: Kerala Blasters FC, the Indian Super League franchise with the largest fan following in India, and the 5th largest in Asia, has come in second, globally, among football clubs having the highest Instagram engagement rates.
Sep 26, 2019 20:09
LAUSANNE: Christopher Carroll will become the director of digital engagement at the International Olympic Committee (IOC) next month. The US-born communications and marketing expert, who has spent most of his professional life in various countries and cultures, will take over the newly established role on 16 October.
Jun 23, 2018 14:06
MOSCOW: FIFA’s level of innovations has risen in the World Cup 2018, having roped in Snap Inc., parent company of popular mobile app Snapchat as one of its partners for the marquee event.  The collaboration aims at giving football fans a chance to express their passion for the FIFA World Cup in creative ways.
Jun 20, 2018 18:06
MUMBAI: Deepening its digital engagement with fans for the ongoing 2018 FIFA World Cup Russia, host broadcaster Sony Pictures Networks India (SPN) has introduced an integration with Facebook AR (Augmented Reality) studio, adding it to the "screen experience" enabled through its OTT platform SonyLIV.