KUALA LUMPUR: DDMC Fortis, the exclusive commercial partner of Asian Football Confederation (AFC) National team and Club competitions, announced Monday its rebranding as Football Marketing Asia (FMA).
The football marketing agency, a subsidiary of Super Sports Media Inc., holds AFC's commercial partner rights for the 2021-2024 and 2025-2028 cycles.
"The change of its name and visual identity reflects the agency’s strong belief in Asian football and its dedication to ring in a new era of Asian football for brands, media partners and fans," an official release states.
