campaign

Maybelline New York, which launched its ‘Brave Together’ global initiative late last year with the stated aim to make mental health support accessible to all, has debuted a new campaign targeting gender-based harassment in the video game industry.

The campaign, titled 'Through Their Eyes', includes a social experiment wherein male-identifying gamers Joel ‘JoelBergs’ Bergs and Drew ‘DrewD0g’ Warne used voice alteration devices and unique player profiles to sound and look more feminine while playing online, GamesHub reports.

Oct 07, 2019 20:10
MUMBAI: The Hero Indian Super League (ISL) season 6 is set to begin on October 20. Star Sports, the broadcaster for the league, will be showcasing all the 90 league matches live in seven languages across six sports channels, in addition to OTT platforms Hotstar and Jio TV. 
Oct 03, 2019 22:10
MUMBAI: Japanese sport performance brand ASICS has unveiled its contemporary expression of its founding vision by launching the 'I MOVE ME' campaign in India Hindi film star Tiger Shroff.  'I MOVE ME' is a modern retelling of the global campaign that aims at inspiring everyone to be healthy, happy and energized through sport, one country at a time.
Oct 03, 2019 14:10
MUMBAI: Leading menswear brand Indian Terrain is all set to mark its 20th anniversary with brand ambassador Mahendra Singh Dhoni and the launch of its latest campaign, ‘The Spirit of Man’. 
Sep 20, 2019 16:09
MUMBAI: The National Basketball Association launched the NBA India Games 2019 campaign #NBAInMyBackyard with a TVC.  The campaign unveil comes at the time with the increasing anticipation for the pre-season Games scheduled on Oct. 4 and 5, given that 80% of tickets for the Game on Oct. 5 were nearly sold out on Day 1 on BookMyShow.
Jul 12, 2019 16:07
MUMBAI: Sony Pictures Sports Network (SPSN) launches its campaign, #MoreCricket, for the upcoming high-octane cricket series, India tour of West Indies and The Ashes. With over 275 days of live cricket this financial year, the sports network will serve fans ‘more cricket’ on SONY SIX, SONY TEN 1 and SONY TEN 3 channels.
Jul 02, 2019 13:07
MUMBAI: Star Sports has announced the launch of the national campaign for Season 7 of VIVO Pro Kabaddi League (PKL). Depicting Kabaddi as a tough sport, the campaign highlights key aspects that players build over the course of the season which include strength, agility and absolute brute power.
May 28, 2019 16:05
MUMBAI: Star Sports, host broadcaster for the upcoming ICC Cricket World Cup 2019 (CWC), has engaged with fans in a unique way to promote the tournament. Driving the core campaign thought #CricketKaCrown, the network unveiled the first phase of the #LEJAYENGE activation in the week of May 20th across cities in India.
Mar 02, 2019 13:03
MUMBAI: Hero Indian Super League has reached its business end and ahead of the semi-finals next week, Star Sports has unveiled a new campaign - “Who will be the new champion”.  The film conceptualised by the in-house creative team at Star Sports features favourites Sunil Chhetri, Ferran Corominas, Bartholomew Ogbeche and Modou Sougou among others.  
Aug 20, 2018 17:08
NEW DELHI: Spain's LaLiga has roped in Hindi film star Arjun Kapoor as its face in India in tandem with the launch of its 2018-2019 season. The celebrity took to Twitter to announce the association, tweeting on his social media handle: "Stoked to be the face of @LaLiga in India and unveil the official football of this season! See you guys in the stadium soon!!! #LaLigaSantanderIsBack #ItsLaLiga"
Aug 17, 2018 18:08
MUMBAI: With the 18th edition of the Asian Games around the corner, Sony Pictures Networks India (SPN) Friday announced their marketing and digital initiatives for the Pan-Asian multi-sport event.  The 2018 Asian Games will be held in the Indonesian cities of Jakarta and Palembang from Saturday, 18th August running through to 2nd September.