Maybelline New York, which launched its ‘Brave Together’ global initiative late last year with the stated aim to make mental health support accessible to all, has debuted a new campaign targeting gender-based harassment in the video game industry.
The campaign, titled 'Through Their Eyes', includes a social experiment wherein male-identifying gamers Joel ‘JoelBergs’ Bergs and Drew ‘DrewD0g’ Warne used voice alteration devices and unique player profiles to sound and look more feminine while playing online, GamesHub reports.
