branding

LUXEMBOURG: The General Court of the European Union ruled on Wednesday that German sportswear giant adidas’ iconic three-stripe branding was invalid as a trademark as it was an "ordinary figurative mark", lacking a distinctive character.

It thus upheld a decision of the European Intellectual Property Office (EUIPO) in 2016 to annul a previous decision to accept the trademark.

Nov 14, 2017 12:11
MUMBAI: LaLiga has launched a new global brand campaign entitled ‘It’s not football – It’s LaLiga’. 
Nov 11, 2017 17:11
MUMBAI: Indian cricket skipper and Puma brand ambassador Virat Kohli has launched his athleisure brand One8.