ADvantage

MUMBAI: leAD Sports, the sports entrepreneurship platform backed by the adidas’ Adi Dassler Family Office (ADFO), is looking to build a strong connect with Indian sports start-ups through ADvantage, its $70-million Series A sports tech fund, Economic Times reports.

ADvantage is co-owned by world-renowned hybrid venture capital platform, OurCrowd. The fund has already tapped into the Indian market through $10 million investments with sports tech companies such as Tappp, owned by Mumbai’s Sandy Agarwal.