AC Nielsen

SANTA MONICA, Calif.: Video game publisher Activision Blizzard announced Monday it is partnering with global measurement and data analytics company Nielsen to measure and value eSports brand investments across the company’s multiple leagues and titles.

As part of the deal, Nielsen will measure brand exposure in eSports events representing a variety of Activision Blizzard titles, event formats and geographic locations based on the same methodology that Nielsen uses to quantify value and benchmark performance for traditional sports rights holders and brands.

Mar 27, 2018 16:03
MUMBAI: Fantasy sports gaming in India is showing massive growth, with 67 per cent online cricket fans in India aware of the genre and third screen interactivity showing a marked rise, both in metros and non-metros, according to a new study.