Participatory Sports

VIDA comes aboard as TCS World 10K Bengaluru partner

SportzPower Team
Apr 19, 2024 19:04

BENGALURU: Reiterating its commitment towards sustainability, VIDA, powered by Hero, the emerging mobility brand of Indian two-wheeler giant Hero MotoCorp, has come aboard the Tata Consultancy Services (TCS) World 10K Bengaluru.

As part of the partnership, VIDA is set to curate an experiential journey for the participants through various touchpoints and activations. From pre-race festivities to post-run celebrations, runners will be able to engage with VIDA throughout the event.  

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