LONDON: Chelsea Football Club Saturday announced the signing of Bollywood actor Arjun Kapoor as the Premier League side's brand ambassador for India.
In a first-of-its-kind association by any Premier League club, the actor who is an ardent Chelsea fan will lead the club’s India fan engagement initiatives, which will include Kapoor being featured in a series of digital talk shows featuring Blues fans in India. He will also be across Chelsea FC’s social networks and will communicate with fans online and in person.
For the announcement, Kapoor visited the club's training ground in Cobham where he met ex-player and current manager Frank Lampard.
Speaking about the association, Lampard said: 'We are delighted to welcome Arjun Kapoor into the Chelsea FC family. He is a versatile actor with a fantastic personality and a deep love for the club. Arjun's charisma and passion will be brought onto screens as he hosts our brand-new digital fan-show "Out of the Blue with Arjun Kapoor."
As a brand ambassador for the club in India, Kapoor will interact with Chelsea fans and current squad members, bringing the Indian Chelsea FC community closer to the players and the club.
Chelsea chief executive Guy Laurence noted: "India is a very important market for Chelsea FC and the club is currently interacting with the fans by creating regional content, fan stories and features giving a platform to the fans to share their stories, and the "Out of the Blue with Arjun Kapoor" show will help us engage with fans in India."
Kapoor added: "I have passionately rooted for the club, celebrated the victories and felt the heartbreaks from the losses. Chelsea is in a rebuilding phase and as a fan, I’m privileged that I’m getting to spread the word in India through my knowledge of the club and the game.
"I feel like a child inside and can’t stop smiling. It's like a dream come true to be the brand ambassador of Chelsea FC in India. I'm thrilled that I will be hosting the club’s exclusively crafted campaign Out Of the Blue, intended to bring the Indian fans closer to the club."
'Out of the Blue with Arjun Kapoor' will roll out in the coming days and will be available to watch on Chelsea FC’s Facebook, on its official website, as well as official mobile app - The 5th Stand.
With 14 points from 8 games in the ongoing 2019-20 Premier League, Chelsea are at the 5th spot in the points table.
They play Newcastle next on Saturday’s Premier League clash.