MUMBAI: Hyderabad-based fashion start-up Estrolo has roped in Indian pacer Jasprit Bumrah as brand ambassador for its denim range of jeans and shirts.
This association comes at a point when Estrolo is making rapid strides in increasing its market share in the Indian domestic market in the apparel space.
Commenting on the association with the Indian pacer, Sumit Handa, co-founder, Estrolo, said: “It’s great to have Jasprit Bumrah as the face of brand Estrolo. He is undoubtedly the world’s best bowler. The way he generates pace in his deliveries, the way he moves the ball, the way he delivers match-winning performances series after series is absolutely amazing to watch. And he does all of that so consistently and effortlessly. This is what brand Estrolo, is all about. With the Estrolo range of products, you look fashionable and stylish…effortlessly.”
Growing at a CAGR of over 100% since inception in 2016, Estrolo today is building up on its offline presence pan India. The tag line for the company is ‘Keep it effortless. Keep it Estrolo.’ Introducing new styles every month inspired by the latest prevailing fashion trends is the company’s USP. Estrolo is growing its presence in offline stores by over 50% month on month.
About the collaboration, Bumrah said: “I am absolutely delighted to be associated with Estrolo, a brand that stands for being effortlessly fashionable to me. I am excited about the vast range of denim designs that the brand offers. Its unique designs clearly stand out in the underserved market. I am very confident that given the range of Estrolo designs the Indian youth is in for a fashionable treat.”
Commenting on the company’s prospects and future, Rakesh Gupta, co-founder, Estrolo, said: “The company is growing at an exponential pace, and this association with Jasprit Bumrah will strengthen the Estrolo brand recall. Bumrah is an amazing cricketer and a youth icon. We wish he continues to perform for Team India and inspire millions, not only in India but all around the world. We are happy to have him in the Estrolo family and wish him all the best.”
Estrolo is an omni channel fast fashion brand which offers a wide variety of designer collection in both men’s and women’s western wear. It is expanding in the offline channel both through the EBO (exclusive brand outlet) and the MBO (multi brand outlet) distribution channels. The brand sells merchandise for the urban crowd which includes jeans, joggers, shorts, capris, shirts, T-shirts and many more.