
MUMBAI: The Board of Control for Cricket in India (BCCI) Friday announced Dream11, India’s largest online fantasy sports platform, as the official partner for the Indian Premier League starting this season upto 2023.
Additionally, IPL’s official fantasy game will also be powered by Dream11. There will also be several brand integrations and on-ground activations at various touchpoints during the IPL matches.
Dream11 co-founder and CEO Harsh Jain stated: “We are very excited to partner with the BCCI and provide an engaging cricketing experience for the IPL, which is the pinnacle of sports leagues in India. Dream11 is deeply integrating with the IPL, which is set to grow from its 1.4 billion TV impressions and 200 million online viewers in 2018, to achieve our goal of growing from 51 million users to 100 million users in 2019. It’s great to see how our dream of making fantasy sports intrinsic to sports fan engagement has come true.”
The BCCI’s Committee of Administrators (CoA) added: “The online viewership of IPL is growing each year and it’s essential for us to engage with the fans on digital platforms as well. Partnering with the biggest fantasy sports platform in India, Dream11 will help us in further increasing the popularity of the IPL amongst cricket fans.”
Over the last few years, the fantasy sports industry has grown exponentially in India. As per the 2018 IFSG-AC Nielsen report, India has approximately 800 million sports fans, of which 300 million sports fans consume cricket online.
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