PUNE: Puneri Paltan, the Pune franchise of the Vivo Pro Kabaddi League, has released a new logo on their social media handles. The new Puneri Paltan logo has been designed after taking inputs from fans on how they perceive the brand and the team.
Kailash Kandpal, CEO, Puneri Paltan, said: “Puneri Paltan has developed a new identity which resembles with the modern and dynamic Pune, yet is true to our roots. We are an evolving team with the exuberance of the youth which respects and holds close to our hearts the values of our rich culture.”
The logo takes inspiration from Rajmudra – symbol of Swarajya, which represents the glory of Chhatrapati Shivaji Maharaj who vowed for the well-being of his people. The emblem is a lion, that represents the royalty of the king of the jungle. The prominence of the Tilak (Chandrakor) is a symbol of blessings bestowed upon warriors and the overarching saffron colour is a way of paying homage to Maharashtra’s heritage. It is a statement that states that Puneri Paltan is here to rule the world of kabaddi.
Shraddha Nathani, head – Marketing, Puneri Paltan, said: “Our fans are our valued stakeholders, and this has been a collaborative campaign. We wanted to ensure that the new identity cherishes the warrior spirit and glory. The new identity gives the brand a global contemporary look with a brand story rooted in its origin.”
The new logo was designed by Ting Works LLP.
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