NEW DELHI: Indian live sports social engagement platform Rooter has been chosen amongst the finalists of the 2018 leAD Sports Accelerator Program.
Under the program, leAD provides high-potential sports start-ups, from seed to fully-functioning profitable ventures, access to input sessions and opportunities for personal mentorship, strategic business networking, direct investment, and follow-up investment.
More than 400 start-ups from 60 countries applied for the 2018 leAD Sports Accelerator Program, including 59 sports start-ups from India. Post the initial screening, followed by 3-4 rounds of telephonic/Skype interviews, leAD invited 25 finalists to Berlin in July for a final round of interviews. Rooter was selected after an open pitch, followed by 13-14 rounds of interviews with top experts across the global sports industry.
leAD will host the chosen start-ups in Berlin, one of the most promising start-up capitals in the world, between September and December. With its selection, Rooter becomes the only Indian start-up chosen for the latest edition of the prestigious program, as well as the first Indian start-up to ever be selected for it.
Speaking on the selection, Piyush, founder & CEO – Rooter, said: “Ever since we launched Rooter, we have been working towards one end-goal: to redefine the global sports fans engagement landscape through technology. To be recognised by an initiative as prestigious as the leAD Sports Accelerator Program provides a major shot in the arm to that vision and validates our business approach. We are delighted and honoured to be chosen amongst the finalists for the latest edition of the program, and will be looking utilise the exposure and access to opportunities that this will provide to firmly establish Rooter as the preferred sports fan engagement platform on a global stage.”
"The second screen phenomenon is rapidly changing the way audiences are consuming sports. With its truly innovative real-time social gaming platform, Rooter is poised to become a force in this space. We are thrilled to have them on board and look forward to having them in Berlin from September onwards!” said Christoph Sonnen, CEO leAD Sports.
Founded by the grandchildren of adidas founder Adi Dassler along with a unique group of experts hailing from domains such as venture capital, technology, and sports, leAD (the legacy of Adi Dassler) is a Berlin-based sports entrepreneurship platform. It helps fund and nurture remarkable sports start-ups with a one-of-a-kind, exclusively sports-focused accelerator program.
Through its unique integration of technology and social gaming, Rooter has been extending social gaming experience to sports fans with a live fantasy game, live match prediction, and peer-to-peer engagement. The platform’s selection for the 2018 leAD Sports Accelerator Program underlines its disruptive potential within the global sports landscape and heralds a massive transformation in how sports fans connect with their peers, as well as their favourite teams.
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