Reliance Consumer Products Limited (RCPL), a subsidiary of Mukesh Ambani’s Reliance Industries conglomerate, has announced the official launch of its new, game-changing sports drink, Spinner, co-created with the legendary cricket icon, Muttiah Muralitharan.
Spinner is set to revolutionize hydration with its affordable price point and refreshing flavours, making it the first-ever sports drink available at an "honest" price of just Rs 10 for 150 ml bottles, about half the price of sports drinks brands like Gatorade and Powerade sold by PepsiCo and Coca-Cola respectively. Uniquely positioned Spinner will lead the movement in creating a sports beverage category of up to $1 billion in the next three years.
Developed to cater to the diverse and vibrant needs of every Indian, Spinner is designed for every Indian including fitness enthusiasts, and anyone in need of a quick, effective hydration solution. Whether powering through a workout at the gym or out on the field playing your favourite sport, Spinner is the perfect companion to replenish lost fluids and electrolytes.
Spinner is backed by its powerful partnership with five Indian Premier League teams, including Lucknow Super Giants, SunRisers Hyderabad, Punjab Kings, Gujarat Titans and Mumbai Indians who will collaborate with RCPL to drive awareness and increase brand visibility nationwide.
Muralitharan said: “I am thrilled to be a part of this exciting venture with Reliance Consumer Products. As an athlete, I know how important hydration is, especially when you're on the move or playing a sport. Spinner is a game-changer that will empower every Indian to stay hydrated and active, no matter where they are or what they’re doing.”
Ketan Mody, COO, Reliance Consumer Products Limited, added: “At Reliance, we believe that every Indian deserves access to quality products that elevate their everyday lives. With Spinner, we’ve created an affordable and effective hydration solution that can be enjoyed by everyone, whether you're a professional athlete or just someone looking to stay hydrated. As a total beverage and FMCG company, we are excited to bring this innovative product to the market, in partnership with cricketing legend Muttiah Muralitharan and IPL teams, as we continue our mission to make hydration accessible to all.”
Key features of Spinner sports drink
*Affordable and Accessible: The only sports drink at just Rs 10, Spinner democratizes the sports drink category, offering superior hydration without breaking the bank.
*Refreshing Flavors: Spinner comes in three delicious and energizing flavours – Lemon, Orange, and Nitro Blue – crafted to keep you refreshed and energized.
*Hydration with Electrolytes: Carefully formulated to provide essential electrolytes, Spinner helps replenish what your body loses through sweat, ensuring you stay hydrated and perform at your best.
*For Every Indian: From the fitness-conscious to the everyday player, Spinner offers the perfect thirst quencher for every Indian, no matter where they are.
Reliance Consumer Products is committed to making global quality products accessible to everyone. With the launch of Spinner, the company is proud to offer an affordable and effective solution for hydration, empowering every Indian to push their limits and stay at their best, every day.
It bears noting that RCPL has an existing packaging partnership for Campa for cans with Muralitharan's company Ceylon Beverage International, that was signed in May 2023. Spinner Sports Drinks are being bottled at the Muthiah Beverages' (the Indian subsidiary of Ceylon Beverage International) plant in Mysore.
For the record, it had been reported in May 2023 that Ceylon Beverage’s energy brand Spinner and its juices would be retailed by RCPL in India as part of the deal.
Ceylon Beverage, established in 2020, operates a Sri Lankan plant with a capacity to produce 300 million cans annually, fulfilling Campa’s canning needs for RCPL.
Muralitharan, a former cricket star and the world’s highest wicket-taker, also has family ties to the processed foods industry through Luckyland Biscuit Manufacturers in Kandy, Sri Lanka.
The Campa portfolio currently includes Campa Cola, Campa Lemon, and Campa Orange in the sparkling beverage category.
- Log in to post comments