Fast&Up announced Thursday the extension of the leading hydration and nutrition brand's partnerships with Bengaluru FC in the Indian Super League (ISL) and Haryana Steelers in the Pro Kabaddi League (PKL) for the upcoming 2024-25 seasons.
This renewal solidifies Fast&Up's role as the Official Sports Drink & Nutrition Partner for both teams, continuing a shared commitment to excellence and peak athletic performance.
Renowned for its scientifically developed hydration and nutrition products, Fast&Up will once again play a pivotal role in supporting athletes' endurance, recovery, and well-being. Through this partnership, the brand will provide a comprehensive range of products tailored to meet the high-intensity demands of football and kabaddi.
The announcement comes on the heels of Haryana Steelers emerging as table-toppers in the Pro Kabaddi League season 11. This exceptional performance underscores the team’s dedication, resilience, and hard work—qualities that align perfectly with Fast&Up’s ethos of empowering athletes to excel.
To meet the evolving needs of athletes, Fast&Up has introduced Reload Ready To Drink – The Good Energy Drink, a hydration and energy solution available in 500ml and 250ml formats. This innovative product combines convenience with performance, delivering instant hydration and sustained energy, further solidifying Fast&Up’s commitment to supporting elite athletes.
Speaking about the partnership, Vijayaraghavan Venugopal, co-founder of Fast&Up, expressed: "We are thrilled to extend our partnerships with Bengaluru FC and Haryana Steelers for another season. These associations have been immensely fulfilling, and we take pride in supporting two teams that epitomize resilience and excellence. At Fast&Up, we believe optimal nutrition and hydration are the bedrock of elite performance, and we’re committed to offering the best solutions for these exceptional athletes. From our signature Fast&Up Reload for hydration to recovery-focused products, we’re dedicated to helping both teams achieve new milestones this season. We look forward to a successful year ahead, collaborating on their journey to greatness."
Darren Caldeira, director of Football at Bengaluru FC, emphasized the importance of the collaboration, "The nutritional and hydration needs of our players are critical to their performance, and we’re thrilled to have Fast&Up onboard for a fourth consecutive season. Their products have consistently supported our athletes’ performance and recovery, and this continued partnership will be vital as we prepare for a challenging and competitive season."
Echoing similar sentiments, Divyanshu Singh, chief operating officer of JSW Sports, said: "Athlete nutrition plays an integral role in achieving success at the elite level, and we are pleased to continue our partnership with Fast&Up. Their understanding of the unique demands of high-performance sports has made them a trusted partner for our teams. This extended association will undoubtedly bolster the preparation and performance of our athletes in the upcoming season."
Bengaluru FC and Haryana Steelers are displaying grit, determination, and stellar performances in their ongoing campaigns. Supporting their journey towards excellence is Fast&Up, a brand committed to enhancing peak performance through innovative hydration and nutrition solutions.
The partnership underscores the brand's commitment to fueling champions and promoting the spirit of sportsmanship.
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