Disney Star ropes in 14 sponsors for ICC T20 Women’s World Cup

ICC Women's T20 World Cup 2024

Disney Star has unveiled a diverse slate of sponsors for the ICC Women's T20 World Cup 2024, which kicks off Thursday in UAE.

The network has secured partnerships with 14 sponsors spanning various sectors including automotive, technology, and finance. The sponsors line-up for both linear TV and digital platform include Dream11, Natural Diamond Council, OnePlus, Dazller, ICICI Bank, Asus, Asian Paints, Maruti Suzuki, Aramco, Hero, SBI, Lenskart, Kajaria, and Skechers.

The tournament is being exclusively broadcast on Disney Star Network and Disney+ Hotstar, and will feature 10 teams competing in 23 matches over 17 days at two venues in the UAE - Dubai International Stadium and the Sharjah Cricket Stadium.

Ajit Varghese, head of Network - Ad Sales at Disney Star, said, “The ICC Women’s T20 World Cup 2024 is set to transform the sporting landscape, offering a powerful opportunity to unite global audiences and spotlight the very best of women’s cricket. Building on the success of previous tournaments, which have driven remarkable growth, this year’s event promises even greater impact."

"With Disney Star’s expansive linear TV and digital coverage, we look forward to offering brands and advertisers unmatched opportunities to engage millions of passionate viewers,” he added.