Duroflex delivers mattress for Virat Kohli in New York

Virat Duroflex mattress New York

Duroflex, a brand in the sleep solutions category, continues to extend its support to the star cricketer Virat Kohli during the crucial cricket league. Understanding the importance of optimal sleep quality, the brand has delivered Virat's preferred Back Magic Pro mattress for him to New York, USA. This doctor recommended mattress from the brand’s Duropedic range empowers Kohli to maintain peak physical condition and mental focus, maximising his potential for a stellar performance on the field.

Ardently devoted to health and fitness, Virat ensures he gets restful sleep during his matches. He advocates the importance of quality sleep to achieve peak performance, especially during cricket tournaments that are highly physically and mentally demanding. Known for his dedication to excellence both on and off the field, Kohli not only endorses Duroflex but also personally relies on their products for optimal rest and recovery. He prioritises his health and overall well-being and is committed to maintaining a holistic lifestyle to keep up with his exceptional performance.

Speaking on the topic, Sridhar Balakrishnan, group CEO, Duroflex said, “Duroflex is happy to support Virat in his fitness journey by contributing to his preparations for significant matches. This association underscores the brand's overarching goal to promote health and well-being through innovative sleep solutions.”

Last year also, Duroflex run a similar campaign to ensure quality sleep for Kohli during the World Cup by delivering standardised mattresses across all tournament venues.